Green - May not be Green
The intention of this blog is to bring recognition to products, services and people concerned about improving the environment through sustainability.read more about the mission of NETWORK-GREEN
With the recent “trend” of environmental awareness, it seems that many companies are using this “trend” as a marketing tool without actually practicing sustainability.
A great example of this on a local level is in this article about the eight-page insert for Earth Day in Sunday’s Grand Rapids Press; The Grand Rapids Press and Earth Day published by Media Mouse.
It is important that the public educate themselves and not fall into these traditional marketing traps used solely to sell products or services.
The environment is not a trend and should not be treated as one.
Happy Earth Day!
Posted
on: Tuesday 04. 22. 08 -
Topics: Grand Rapids, Living -
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